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Introduction;
Overview;
Vision and Strategy
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| Introduction, Overview, Vision and Strategy |
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In accordance with international best practice, this Sustainability Report is published separately from Sun International's annual report, in order to provide shareholders and other interested stakeholders with a more focused and comprehensive overview of our activities in the fields of transformation and of our efforts to ensure that we create economic, social and environmental value wherever we conduct our business. This document thus complements the group's 2009 financial and operating results, offering an integrated and holistic view of our commitment to good corporate citizenship and the responsible management of our obligations to all sectors of society.
Publishing this sustainable development report is integral to communicating how
the group is facilitating transformation within the company as well as its social and
environmental performance in the societies and economies in which the group operates.
This report covers the group’s operations globally where it has equity and management interests and includes
foreign sales offices which it manages.
The majority of the group’s operations and employees are based in South Africa and southern Africa. During
the 2009 financial year, the group opened Monticello (its casino near Santiago in Chile).
As a group, we believe that long term value for all our stakeholders will be created by adopting a holistic
approach to sustainability in which economic, social and environmental performance is measured within a
framework of the highest standards of corporate governance and ethics.
Through various social programmes, initiatives and commitments both at national and business unit level,
Sun International’s contribution to CSI, in line with its policy and guidelines, amounted to 2% of after tax
profit in this financial year. This is above the average for South African companies of a comparable size.
This contribution to CSI excludes enterprise development initiatives and in the year ahead, efforts will be
concentrated on both ED and CSI.
The underlying philosophies which dictate our approach to sustainability are reflected in the activities which
we cover. |
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| The key driver of our sustainability is our mission, which is: |
‘To be recognised internationally as a successful leisure group offering superior
gaming, hotel and entertainment experiences, that exceed our customers’
expectations.
To create an environment in which all employees are well trained, motivated and
take pride in working for the group.
Innovation, fun and an obsession with service excellence and efficiency will make
Sun International a formidable competitor and provide our shareholders with
superior returns.
We will at all times remain mindful of our responsibility towards all our
stakeholders, including the communities we serve.’ |
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