Social responsibility

 

AT A GLANCE

We aim to be South Africa's most ethical and accountable gaming company and believe that we have a special duty to promote a culture of responsible gambling. Our ethical foundation is underpinned by the universal ethical and governance principles of responsibility; accountability; fairness and transparency.

We remain committed to good corporate citizenship, responsible leadership and the responsible management of our obligations to and impact on all sectors of society.

For the first time the group is reporting on both its positive and negative impacts on society and the interventions in place to ameliorate against any such negative impact. By way of example, in the year under review, 1 169 problem gamblers at our casinos were referred for treatment by the NRGP. Since 2002, Sun International has contributed R38 million to the NRGP, with our contribution for the year under review being R6 million.

Cutting-edge research into problem gambling has continued.

Since its inception, the NRGP has received 32 918 problem gambling calls, with the bulk of the calls being received between noon and 20h00. In the year under review, the NRGP received 3 104 calls.

We are mindful of creating economic, social and environmental value wherever we conduct our business and continue to strive, by way of sustainable business practices, to make a positive impact on people, the planet and profits, for the benefit of all stakeholders.

1% of profit after tax is committed to social investment, with a 1.5% of profit after tax contribution to enterprise development. In the year under review, our total corporate social investment spend was R20 million.
 

IN THIS SECTION:

Responsible gambling
Socio-economic contribution
 

RESPONSIBLE GAMBLING

The focus on responsible gambling has increased in recent years, not only because of an increase in political awareness of the possible problems associated with gambling but also from a corporate social responsibility perspective. Sun International has been at the forefront of this issue, and aims to be South Africa's most ethical and accountable gaming company via the promotion of a culture of responsible gambling.

Our responsible gambling programme at our properties focuses mainly on employee training; the facilitation of self-exclusions or advice given to customers on how to self-exclude themselves from gambling; the use of crèches; unattended minors and the prevention of underage gambling.

Employee training is on-going as is a public awareness and training component of the NRGP.

In the year under review, 1 169 problem gamblers at our casinos were referred for treatment by the NRGP. The NRGP's schools programme continues and Grade 7 to 9 material, which includes mathematics, statistics, money matters and lifestyle risk is being developed. Feedback to date is very good.

Minor children (13-years-old and younger) may not be left unattended on the casino premises and must be booked into a crèche or children's area where they may remain for a maximum of four hours. Any minor found unattended in any part of a casino complex, including motor vehicles and gardens, is taken to a place of safety or remains with a designated employee until the parents are located. 
 
What started out in June 2000 as a collection of local in-house industry programmes evolved into the NRGP and since 2009, the NRGP has been supervised by the SA Responsible Gambling Foundation, a not-for-profit Section 21 company which comprises a board of directors representing regulators and the industry. It is widely regarded as one of the most successful public/private sector partnerships in the global gambling industry.
 

SOCIO-ECONOMIC CONTRIBUTION

1% of profit after tax is committed to social investment, with a 1.5% of profit after tax contribution to enterprise development. In the year under review, our total corporate social investment spend was R20 million.

Some of our flagships projects were: 
 

Health and welfare

Reach for a Dream - Which enabled 100 children suffering from life-threatening diseases to fulfil their dreams, at a cost of R144 000. 
Tapologo AIDS Hospice - The Hospice provides a holistic facility for HIV/Aids patients in and around Rustenburg. Sun City contributed R1.4 million towards the operational costs. 
Emmanuel’s Haven – This Eastern Cape haven has facilities for counselling, care-giving and training and works in partnership with various organisations. We contributed R991 000 towards the completion of phases three and four of the haven, including a step-down centre and a radio station for the community of Motherwell in Port Elizabeth. 
SHAWCO - This student-run NGO at the University of Cape Town has been in existence since 1943, providing the community with basic health care services. GrandWest invested R1 million in the project during the year. 
Alexandra Township Community Clinics - This area has 10 clinics to service the needs of approximately 750 000 people and we donated R400 000 worth of equipment to help the clinics serve their patients more effectively. 
Phomolong Care Centre for HIV/Aids - This non-profit organisation received R200 000 to help it improve its integrated service offerings. 
 
 

Education

Setotolwane Elsen Secondary School - This school for the visually and aurally impaired children is the only one of its kind in Limpopo and is situated about 30 km from the Meropa Casino. The casino has embarked on a massive refurbishment and restoration of one of the dormitories spending to date more than R425 000 on the project, in addition to purchasing special education kits for the 258 permanent boarders. 
The Study Trust - This independent national bursary organisation grants bursaries to underprivileged deserving students studying, inter alia, finance, engineering, hospitality and tourism and information technology. Our support amounted to R700 000. 
GrandWest CSI Bursary Fund - Established in 2007, the fund makes grants to applicants in the Western Cape who are involved in full time studies in mathematics, science and technology. At its inception the fund pledged R5 million over five years and this year granted R1.8 million worth of bursaries. The total grants since inception totalled R4.2 million. 
 

Community development

Blisters For Bread - GrandWest donated R1.5 million to this feeding scheme which provides sustenance to 226 000 children in 630 schools across the Western Cape. 
The Cape Town Environmental Education Trust Programme - GrandWest has been associated with this environmental initiative since 2008. This year a grant of R170 000 fully covered the costs of 240 learners and partially covered the costs of another 545 who participated in a threeday environmental education experience at the Zeekoevlei Environmental Centre and the False Bay Ecology Park Environmental Centre. 
The Grootvaly/Blesbokspruit Conservation Project - This vital wetland in the heart of Gauteng is the centre of the project's environmental education programme for local communities and for the year under review we invested R120 000 in the programme out of a total of R360 000 we have committed to over three years. 
SASCOC Paralympics - Sun International is one of the major sponsors of the South African paralympic team which competed in Beijing this year and will compete in London in 2012. R1.2 million has been set aside for 2012. 
Arts and Culture Trust - As a founding member of the Trust we have supported more than 500 projects throughout the country. This year our contribution was R100 000. 
Bootlaces Soccer Academy - The Sibaya Casino has invested R260 000 in this project which is dedicated to supporting soccer development in KwaZulu-Natal. 
 
CHILE EARTHQUAKE
As a result of the Chile earthquake over 1 000 homes of the total of 5 000 existing in the Mostazal community were severely damaged. In the downtime after the earthquake, a community service initiative was undertaken to assist the local community.

For the months of March and April a total of 800 employees participated in the programme resulting in a total of 39 648 hours in volunteer work. The work initially involved the removal of rubble from houses, sidewalks and streets and then the construction of temporary homes. A total of 286 homes were built during this period, representing 82% of the total homes rebuilt in the community.

On Saturday the 13th of March, Monticello organised an event for the San Francisco de Mostazal community that combined multiple activities for the whole family during the day and a very special concert with some of the most popular Chilean performers and more than 12 artistic performances.

The estimated cost of the project was R1 million.